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Samsung’s Gauss AI Model Could Soon Be Added to Smartphones


Samsung reportedly hopes to introduce “Gauss” to the likes of Grok, Ernie and ChatGPT.

Gauss is the name of the generative artificial intelligence (AI) model the smartphone giant is testing in-house, Bloomberg reported Wednesday (Nov. 8), citing comments by executives at a company conference.

Gauss, which takes its name from 19th-century German mathematician Carl Friedrich Gauss, is the latest in a series of Big Tech attempts to rival OpenAI’s ChatGPT.

The company is testing to see if the bot can help its mobile and consumer electronics workers compose emails, summarize documents and translate content, according to the report.

It is also developing AI tools that include a coding assistant and a platform that can create visuals from simple keywords, the report said. It plans to eventually add AI services to a variety of products.

Samsung could also be trying to get ahead of concerns about the pervasiveness of AI. The company earlier this year barred employees from using generative AI after finding that workers had uploaded sensitive code to the platform.

The company’s plans are unfolding amid several AI-related launches, including OpenAI’s announcement of a new platform where users can create their own customized AI-powered chatbots.

The platform will let OpenAI users build bespoke AI apps, which it calls “GPTs,” using natural language prompts, even if they have no previous coding experience.

Also this week, Bloomberg profiled Chinese startup 01.AI, which claims its Yi-34B AI model, has bested some of the top open-source models on the market, at least on some fronts, including Meta’s Llama 2.

Another Chinese company, Baidu claims its Ernie model can compete with OpenAI’s offerings.

Meanwhile, Elon Musk’s xAI company this month introduced Grok, an AI model that was inspired by the cult sci-fi novel “The Hitchhiker’s Guide to the Galaxy.”

“Grok is designed to answer questions with a bit of wit and has a rebellious streak, so please don’t use it if you hate humor!” the company wrote on its website.

“A unique and fundamental advantage of Grok is that it has real-time knowledge of the world via the X platform,” the announcement continued, referring to Musk’s social media company, formerly known as Twitter. “It will also answer spicy questions that are rejected by most other AI systems.”

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