MAIN NEWSLETTER SIGN UP Partners With AWS to Scale AI-Powered Voicebots and Chatbots chose Amazon Web Services (AWS) as its preferred cloud provider to run its generative artificial intelligence (AI)-powered voicebot and chatbot solutions.

The move will enable to scale its business globally, the companies said in a Tuesday (Nov. 21) press release.

“In the customer service industry, swift, engaging and personalized interactions are key to successful outcomes,” Co-founder and Chief Product Officer Rashid Khan said in the release. “With our migration to AWS, we are able to leverage price-performant generative AI solutions to make our dynamic AI agents even smarter and more intuitive to enhance the customer experience.”’s conversational AI solutions have handled over 12 billion customer support conversations annually across more than 85 countries, according to the release.

The company’s AI agents engage in goal-driven conversations with customers, comprehending their needs and providing personalized responses, the release said. These AI agents support more than 35 text- and voice-based channels in over 135 languages.

To expand its business globally, has made its solution available in the AWS Marketplace, providing access to its conversational AI solutions for businesses, per the release.

Since migrating to AWS in May, has seen its operational costs reduced by 20%, performance has improved by 15% and infrastructure costs cut by 10%, according to the release.’s YellowG is a generative AI-powered platform driven by a blend of centralized global and proprietary large language models (LLMs) using Amazon SageMaker, the release said. These LLMs enable to generate responses to customer queries by drawing from a knowledge repository consisting of websites, documents and other related data. The AI agents can self-serve up to 90% of customer queries, exhibit realistic empathy, and minimize inaccurate or false responses.

AI agents are inclusive, enabling global companies to talk to consumers in different languages and across different channels of communication, CEO Raghu Ravinutala told PYMNTS’ Karen Webster in an interview posted in December 2021.

“The ability of agents to naturally adapt to the different language of communication and the right channel at the right point of time, these are all needed to address global consumers and the changing complexities of engaging with [them],” Ravinutala said at the time.

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