Binance Debuts AI Tool to Boost Customer Crypto IQ

Binance

Binance introduced Binance Intelligence, an artificial intelligence product stack designed to bridge the gap in digital asset knowledge between market professionals and day-to-day customers, according to a Monday (Oct. 5) press release.

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    “For nine years, Binance has used blockchain to make finance more open, global and always on,” the release said. “But access to markets is not the same as having the knowledge to navigate them. As digital assets and traditional markets become more connected, users face more information than they can process, scattered across disconnected tools. Binance is using AI to close the gap.”

    Now, people exploring their first financial product as well as advanced traders can gain access to AI created specifically for their financial needs, according to the release.

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    “Finance has always been built for the people who already understand it,” Binance Co-CEO Richard Teng said in the release. “Binance Intelligence closes that gap by giving everyone an intelligent partner that meets them where they are, right inside the Binance app they already use. Blockchain is giving everyone access to markets; AI gives everyone the knowledge to navigate them.”

    The company’s other AI offerings include Binance AI Pro, a “finance-focused agent” that lets users describe a financial idea in plain language and receive a visualized, executable strategy, according to the release.

    There is also Binance Agent OS, a developer platform that links AI applications to Binance’s trading, market data, wallet, payment and on-chain capabilities, PYMNTS reported Aug. 20.

    “Binance Agent OS addresses the fragmentation developers face when building agentic finance applications across crypto and traditional markets,” Jeff Li, vice president of product at Binance, said in a press release when announcing the tool in August. “It gives everyone from developers to quantitative traders the reliable data, low-latency infrastructure and standardized interfaces they need to deploy AI-driven strategies.”

    Meanwhile, the PYMNTS Intelligence report “From Asset to Everyday Money: Making Digital Currencies Spendable” found in July that consumer interest in spending stablecoins surpasses spending levels across categories like everyday purchases, subscriptions and larger lifestyle purchases. However, the infrastructure needed to support it is still catching up.

    “Merchant acceptance remains one of the most significant barriers,” the report said. “While 42% of stablecoin holders say they would like to use digital assets for major purchases, only 28% currently do so. Similarly, everyday and subscription spending rank among the most desired use cases globally, yet spending opportunities remain limited by merchant acceptance and fragmented payment experiences.”