B2B Payments

NexTier takes Customer Relations to the NexLevel

Quest Analytics LLC, a provider of automated Customer Relationship Management (CRM) and sales lead generation solutions for banks and credit unions announced a new relationship with NexTier Bank in Butler, PA. Using automated data mining techniques, Quest Analytics uncovers sales opportunities by turning data into actionable sales information. The Quest IQ software suite finds, prioritizes and delivers sales leads into the hands of bank sales associates. Having a close relationship with major core banking systems, Quest software helps bank associates develop relationships.

“With automated sales lead management tools combined with enhanced contact center automation, NexTier Bank further strengthens its commitment as a leading provider of personalized financial services and outstanding customer service” said Karl Keller, President and founder of Quest Analytics.

With 15 community offices and assets of $500 million, NexTier Inc. serves the western Pennsylvania region and  the software will improve customer relationships and help the bank to better understand their network.Maria Smathers, Senior Vice President of Marketing, Sales and Branch Operations at NexTier Bank, said “The Quest IQ Software suite helps NexTier Bank focus on the individual needs of each customer while helping the bank deliver superior service at all touch points. Having a sales solution that is integrated with our core banking system allows our retail, commercial, and insurance business lines to work as one cohesive unit to achieve sales success across the bank”.


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