Bringg Joins Forces With Uber In Retail, B2B Delivery Deal

Bringg is teaming up with Uber Technologies in a deal that will give corporate customers of the logistics software firm “seamless access” to Uber Direct drivers, the company announced Wednesday (Jan. 6).

The Chicago-based startup, which works with companies looking to roll out delivery services and improve online ordering, among other things, said the partnership will cover the retail and business-to-business (B2B) sectors.

The move comes as the delivery sector explodes amid surging demand triggered by the coronavirus pandemic, with a range of startups and established players scrambling to meet demand.

Bringg said its new partnership with Uber will give its corporate customers greater control and input into the delivery process and the experience their customers have.

Bringg customers, through the deal for access to Uber Direct drivers, will now be able to offer same-day and next-day delivery in a way that preserves key elements like “branding, measurement, visibility,” and “quality,” the company said.

“The world is rapidly changing, and retailers need to adapt to meet customers where they are,” said Niko Avrutov, vice president of alliances at Bringg. “Our partnership with Uber provides retailers with more flexibility in the delivery cycle, not only ensuring that our customers get their orders when and where they want, but enables them to do so without compromising quality or profitability in the delivery cycle, which is key to an excellent customer experience and maintaining a healthy business.”

In particular, Bringg said its corporate customers will now be able to “measure and manage every fleet of drivers” through the startup’s logistics platform.

Companies that use Bringg’s platform, though the partnership with Uber, will now be able track drivers, as well as synchronize “driver arrival and order prep,” the company said.

Uber Direct, in turn, will be able to “launch its services to retailers” under the partnership, Bringg said.

Bringg, which raised $30 million in venture capital in April, counts Walmart and McDonald’s among its corporate customers.