TruMark Financial Credit Union has chosen software and technology provider NCR Corporation for its digital banking experience, NCR announced in a Tuesday (Aug. 24) press release.
The suburban Pennsylvania-based credit union said a stable digital banking partner was an integral piece of its overall digital transformation strategy. With NCR Digital Banking, TruMark Financial can provide an intuitive experience for consumers and business customers, according to the release. In addition, the credit union, which operates 24 branch locations and serves more than 130,000 members throughout southeastern Pennsylvania, will offer advanced financial wellness tools through the NCR platform.
“We initially partnered with NCR to enable member self-directed banking through our ATM channel,” said TruMark Financial Credit Union CEO Richard F. Stipa. “By also offering their modern digital banking platform, we’ll be able to tie members’ experiences together across all channels.”
The collaboration with NCR was prompted by the results of two TruMark member focus groups tasked with reviewing demonstrations of the vendor finalists’ digital banking platforms.
Digital banking continues to be a priority as more and more customers seek out digital payment options and other virtual functions. In a recent conversation with PYMNTS, Doug Brown, NCR president, shared that banks or credit unions are the “hub,” underlining the trust that 87 percent of customers as polled by PYMNTS, have placed in those financial institutions. However, according to Brown, the physical bank branch is undergoing a transformation with major banks closing as much as 5 percent of their holdings because of digital banking.
Read more: Branches Are The Hub For Digital Bank Services And Retaining Customer Trust
In other credit union news, payments credit union service organization PSCU announced a recent $54 million investment in Lumin Digital, the organization’s cloud digital banking company. The funds are aimed at improving Lumin Digital’s features and capabilities, PYMNTS reported.
See also: PSCU Invests $54M In Lumin Digital