mVisa’s new mobile pay service is enabling 60 million more consumers to make digital payments on their mobile devices through a rollout on the Visa Developer Platform. Visa, Micromax and Transerv announced on Tuesday (Nov. 8) that the service will be launched for all Udio mobile app users across India, which includes Micromax smartphone users.
The strategic collaboration of the three brands will deliver mobile-based payment solutions, supported by RBL Bank, to even more consumers.
“We believe real growth in digital payments would truly happen by offering best-in-class payments technology and services to the masses across our country and enabling them to digitize their money,” Anish Williams, cofounder and CEO of TranServ, explained in a statement. “The launch of mVisa on Udio mobile app delivers a world-class payment experience to the large customer base of Micromax users. Owing to the simplicity of the process, we are confident of it becoming very popular with the cash-centric segments in the society, thus being a significant catalyst toward our mission of a less cash economy.”
The first rollout of mVisa through the Visa Developer Platform is expected to drive innovation in payments by enabling partners to create new digital commerce experiences using Visa’s payment services and capabilities.
TR Ramachandran, Group Country Manager of India and South Asia for Visa, said, “The opportunity to accelerate the growth of commerce is fundamentally different today. With the launch of Visa Developer Platform, clients and partners now have access to some of Visa’s most popular payment capabilities. This enables them to create commerce experiences with Visa technology integrated, enabling greater security, scale and convenience. We are excited to work with Micromax and TranServ to bring mVisa to more consumers across the country and believe this will lead to increased adoption of digital payments.”
The mVisa solution will be integrated into Micromax smartphones through the native Udio app, making Micromax the only device provider with a native app facilitating mVisa issuance.
“Our collaboration will further leverage the Micromax mobile devices and our presence across a vast consumer base,” said Vikas Jain, Micromax cofounder. “We believe that single platform integration with multiple disparate services will broaden access, and the mobile phone comes at the center stage of this functionality.”