Splitit is partnering with contactless pay and customer engagement solutions firm Everyware in order to add Splitit’s Installments-as-a-Service platform to Everyware’s Pay By Text platform, according to a press release emailed to PYMNTS Thursday (June 23).
This will see Everyware integrating Splitit’s services to deliver a mobile buy now, pay later (BNPL) service, curbing mobile payments friction.
According to the release, Splitit offers a streamlined integration through a single-point application programming interface (API). Any consumer card use is automatically pre-qualified, without any application or hidden fees.
The benefit for Everyware customers includes the simpler mobile usage. In addition, Splitit will offer use of global credit card networks so merchants can add to their services. The companies also plan to target “key verticals” like healthcare, home improvement and nonprofits.
“Everyware has done a tremendous job answering the needs of mobile-first consumers by leading the way towards widespread adoption of pay by text,” said Colt McCutcheon, Splitit chief revenue officer. “The addition of Splitit’s Installments-as-a-Service makes mobile payments even more powerful.
“Consumers love the convenience of both contactless payments and installments. However, only we can deliver high AOV installments without a long registration process required for originating a new consumer loan.”
Last month, Splitit also announced a collaboration expansion with BlueSnap, a payment orchestration platform, in order to help simplify BNPL services for checkouts.
The partnership will see BlueSnap’s gateway and payment processing supporting the processing of Splitit BNPL payments in the various countries BlueSnap works.
In addition, the companies will integrate Splitit’s BNPL platform with the BlueSnap all-in-one payment orchestration in order to help out with installment payments.
“The result will be an uncluttered, simplified experience embedded into the merchant’s existing purchase flow,” the companies said at the time. “Splitit’s use of global credit card networks also means merchants can easily add its service to new countries or regions through a single integration.”