Buy now, pay later (BNPL) firm Splitit has announced it is expanding its partnership with payment orchestration platform BlueSnap, according to a Tuesday (May 24) press release.
The enhanced collaboration will make BlueSnap Splitit’s preferred processing partner, “to simplify the buy now, pay later (BNPL) checkout experience and jointly target key verticals,” the release stated. The goal is to provide new visibility and distribution for Splitit through BlueSnap’s network of mid-market and enterprise customers.
BlueSnap’s gateway and payment processing will support the processing of Splitit installment payments in each country and region where BlueSnap operates, according to the release. BlueSnap has also become Splitit’s preferred partner for processing installments for all joint and direct merchants.
The two companies are also working on integrating Splitit’s Installments-as-a-Service white-label BNPL platform and BlueSnap’s All-in-One Payment Orchestration Platform to simplify installment payments, the release stated.
“The result will be an uncluttered, simplified experience embedded into the merchant’s existing purchase flow,” according to the release. “Splitit’s use of global credit card networks also means merchants can easily add its service to new countries or regions through a single integration.”
The expanded integration is expected to be finished by the third quarter of 2022.
Earlier this month, Splitit announced it had joined Visa Ready for BNPL, becoming one of several companies to sign on with the program.
Read more: Splitit Joins Visa Ready for BNPL Program
And last week, the company rolled out its Installments-as-a-Service platform, which uses consumer credit on payment cards to streamline the checkout experience embedded in merchants’ payment flows.
See more: University eCommerce’s OCM Adopts Splitit Installments-as-a-Service Platform
The company’s installment plug-in lets consumers with an available balance on their credit cards use the service with no interest, fees or changes to their credit reports.
“The appeal of Splitit is that any consumer that has used their card to make a purchase will intuitively find our solution an easier way to pay,” CEO Nandan Sheth said at the time.
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