Partnerships / Acquisitions

Blackhawk And eBay Ramp Up B2B Gift Card Focus

Blackhawk Network, a global financial technology company, announced that it has expanded its partnership with eBay to provide the online marketplace with end-to-end business-to-business (B2B) gift card services.

Blackhawk’s strength in gift card solutions – along with its recent acquisition of CashStar, a leading provider of merchant solutions for gift card eCommerce – positions the company to assist eBay in accelerating its growth in the B2B gift card space, as well as further entering the loyalty and incentives market.

“As part of our partnership with eBay, we are delivering significant value by helping to grow and manage its B2B gift card program, while enabling eBay to become more competitive in this space,” said David Tate, senior vice president of U.S. business at Blackhawk. “We are leveraging the synergies and technology across both Blackhawk and CashStar to offer a complete, comprehensive gift card solution for distribution directly to business buyers.”

Through the new program, businesses can order eBay gift cards to reward or incentivize customers through loyalty, acquisition, retention or promotional programs. The gift cards are available in both plastic and eGift options, and there is also the option to personalize messaging on each card. In addition, the companies can load a selected denomination from $5 to $500 per card, easily track information and order history, and quickly check out with payment and shipping information securely saved to the buyer’s account for future orders.

“Businesses looking to provide gift cards as rewards or incentives will find that eBay offers something for everyone,” said Wafa Dahel, general manager of gift cards at eBay. “With more than a billion listings, eBay has an incredible selection of a variety of products at the right price. The majority of items on eBay today are new, fixed price and ship for free, making eBay a preferred site for shoppers across the globe.”

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