Partnerships / Acquisitions

CO-OP Partners With Yoobi To Give School Supplies To Kids In Need

CO-OP Financial Services, in partnership with school supply company Yoobi, recently announced news it is offering credit unions the chance to receive a shipment of backpacks, school supplies and financial literacy resources to help children in their local communities.

The Credit Union-Yoobi Back to School Backpack Drive, which runs now through September 30, 2017, is part of CO-OP Purpose, a corporate social responsibility program that provides turnkey, impactful community initiatives to help credit unions assist people in their local communities. Any credit union can participate, regardless of affiliation with CO-OP.

“Consumers are looking for both social mission and innovation from their financial institutions,” said Todd Clark, president and chief executive officer of CO-OP Financial Services. “The Credit Union-Yoobi Back-to-School Backpack Drive enables credit unions to not only positively impact their communities, but [also] make an impact nationally as well. It’s been reported often that teachers may spend $500 per year out of their own pockets on school supplies. This program gives credit unions a unique way to address a chronic problem in education.”

For every $1,500 a credit union invests in the program, the cooperative receives 50 backpacks for students in need, along with school supplies for 50 children. In addition, CO-OP is partnering with the National Credit Union Foundation and Money Mammals to provide students and parents with financial literacy kits that will be included in each shipment.

In addition, for every backpack and supply set the credit union movement orders as part of the CO-OP program, Yoobi has pledged to donate an equal number of items to high-need elementary schools across the U.S. through the Kids in Need Foundation.

Credit unions interested in participating can sign up online now.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

Click to comment


To Top