Conversocial, the U.K.-headquartered social customer service platform, has acquired Silicon Valley startup HipMob, a web-based and in-app live chat platform.
The integration of HipMob’s technology will allow Conversocial to serve customers who prefer web-based chat channels and in-app messaging on mobile devices. Conversocial’s customer care agents will be able to engage with clients across social, messaging and chat platforms, switching from one form to another when needed.
While terms of the deal remain undisclosed, TechCrunch reports that it is an all stock acquisition, and Conversocial is primarily buying HipMob for its technology and platform. While consumers expect the ease of connecting with brands on any channel, it is also sometimes necessary to switch from one channel to another, such as going from social to private messaging, if there is a problem to be addressed.
“The future of all customer service is in messaging. By building a fully integrated digital customer engagement platform, we can provide a comprehensive solution with the best of social and messaging, enabling our clients to engage their customers wherever they are,” said Joshua March, CEO and founder of Conversocial, in a statement.
Some of Conversocial’s customers include Google, Hyatt, Sprint, Alaska Airlines, Audi and Tesco. The platform supports multiple social and messaging channels, such as Facebook, Messenger, Twitter, Instagram, Google+, SMS and more.