Monoprix, a grocery store operator in France, has inked a deal with Amazon in which it will begin selling its products through the Amazon Prime Now service in Paris.
In a joint press release issued Monday (March 26), Amazon and Monoprix announced the new partnership, saying that the grocery items sourced from Monoprix will be available on the Prime Now app and website via a dedicated virtual store. Through the partnership, Amazon Prime Now customers will be able to choose from thousands of grocery items sourced by Monoprix, which is owned by Casino Group.
Jean-Charles Naouri, chairman and CEO of Casino Group, said that the deal reinforces its omnichannel distribution strategy as it aims to get closer to customers. “This commercial partnership is a new milestone in Casino Group’s strategy to innovate ever more for tomorrow’s urban commerce,” he said in the press release.
Current Prime members can download the Prime Now app and begin shopping for groceries. They can also track the status of deliveries in real time and request notification of when the service is available in their area, the companies said in the press release.
Since acquiring Whole Foods Market this past summer, Amazon has been looking for ways to expand its retail dominance. In the U.S., the eCommerce giant announced it would offer fast delivery of Whole Foods groceries for Prime customers.
Amazon’s deal with Monoprix underscores its aim to launch a grocery delivery service in France as part of a broader global expansion. The company has already inked deals with some of France’s biggest food retailers in recent months, and according to Reuters has had a Prime Now delivery service in Paris since 2016.
“This commercial partnership, which further enlarges Prime Now service selection, will enable Amazon Prime customers to benefit from ultra-fast deliveries for their Monoprix orders,” said Frédéric Duval, country manager of Amazon.