Partnerships / Acquisitions

Visa, NFL To Collaborate On First Cashless Super Bowl

Visa, NFL Continue Payments Partnership

Visa and the National Football League (NFL), partners since 1995, will extend their collaboration through 2025 and work together to make a cashless Super Bowl a reality one day, Visa said in a release.

Visa will continue to serve as the NFL’s official payment services technology partner, and as part of the deal Visa cardholders will get special benefits.

“Over the years, we have evolved our relationship with the NFL from a sponsorship to a partnership that provides invaluable payment experiences for fans,” said Lynne Biggar, the chief marketing and communications officer for Visa. “Looking ahead, we see a cashless future for NFL fans where events, including future Super Bowls, are digital, creating a more secure and seamless payment environment for fans and concessionaires alike.”

Visa will be the preferred payment method across all NFL events, including for games, concessions and merchandise shops. The two companies are also hard at work on making the future Super Bowl a cashless endeavor.

“Visa has been a trusted partner of the NFL since 1995, and we are excited to continue our work with them, especially in the area of implementing cashless capabilities at NFL events, which will provide our fans faster, safer and more convenient digital payment options,” said Renie Anderson, senior vice president of partnerships, sponsorship and consumer products for the NFL.

At Super Bowl LIII, there will be more than 30 cashless concessionaires around the stadium. At NFL events and shops, there will be an MVP checkout lane that encourages cashless payment, whether it’s through a card or a wearable. The NFL said some of its commercial campaign stars will surprise guests as contactless payments pros and help customers at the registers.

“Football fans want to spend less time waiting in line and more time watching the action. Visa helps fans make every second count,” Visa said.



The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.