super bowl

Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
February 24, 2024  |  Retail

America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it...

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From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
February 10, 2024  |  Retail

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...

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Papaya to Showcase Workforce Payments Platform in Super Bowl Commercial
Papaya to Showcase Workforce Payments Platform in Super Bowl Commercial
February 06, 2024  |  Cross-border Payments

Papaya Global will use a Super Bowl commercial to showcase the launch of its artificial intelligence (AI)-powered platform for executing worker payments. The new workforce payments platform provides...

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CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
February 06, 2024  |  artificial intelligence

Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI...

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Lawyers Say Bankman-Fried Needed VPN to Watch Super Bowl LVII
Lawyers Say Bankman-Fried Needed VPN to Watch Super Bowl LVII
February 15, 2023  |  Legal

House arrest isn’t getting any sweeter for disgraced FTX crypto founder Sam Bankman-Fried. While the 2023 Super Bowl was notably absent crypto advertisements this year,...

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Super Bowl Offers Grocers and Restaurants a Much Needed Buying Boost
Super Bowl Offers Grocers and Restaurants a Much Needed Buying Boost
February 11, 2023  |  Retail

This year, the Super Bowl will bring a surge of food spending despite overall belt-tightening. The event is a major occasion for food sales —...

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Record 20% of Americans Expected to Bet on Super Bowl
Record 20% of Americans Expected to Bet on Super Bowl
February 07, 2023  |  Faster Payments

Legalized sports betting means wagers on this year’s big game could be bigger than ever. “With the expansion of legal sports betting, traditional Super Bowl...

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Online Betting and Instant Payouts the Odds-on Super Bowl Favorites
Online Betting and Instant Payouts the Odds-on Super Bowl Favorites
January 28, 2023  |  Faster Payments

Want to see a consumer truly upset about payments friction? Tell a gambler to wait a day (or even several days) to collect their winnings....

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Sports Sponsorships Still in Play for Crypto Firms
Sports Sponsorships Still in Play for Crypto Firms
September 02, 2022  |  Cryptocurrency

While the cryptocurrency fallout has triggered a wave of repercussions across multiple industries, the sports sector is still hanging on to sponsorships even if some...

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