(Warning: Don't read this on an empty stomach.)
Once consumer-facing organizations have connections up and running, the next big step is to integrate with other systems to provide a more seamless experience across the board. This is especially true in the food service space, where any inefficiencies can have a major impact on bottom lines.
For its part, online and mobile takeout and delivery marketplace Grubhub just recently announced its integration with two leading restaurant point-of-sale (POS) systems, Breadcrumb and Toast. Restaurants using these POS systems will now be able to manage the full scope of their orders — from in-house to takeout and delivery — from a single device.
The goal, by streamlining this key aspect of restaurant management, is to enable restaurants to deliver more orders without an excess of additional effort, steps and devices to monitor — leading to cost savings, especially at high-volume locations.
“We’re completely focused on creating technology that enhances the experience of our restaurant partners,” said Stan Chia, chief operating officer of Grubhub. “With restaurant feedback in mind, we’ve built integrations designed to create efficiencies for restaurateurs."
The move consolidates a number of operational tasks at restaurants.
Along with unified order management, the Grubhub integration means that when restaurants update menus via the POS system, this information will automatically update on Grubhub’s website and on the mobile web and apps.
The Grubhub integration with Breadcrumb and Toast POS systems consolidates the financial data coming from online and in-store sales into a single dashboard. It also, as Grubhub pointed out, reduces the amount of hardware restaurants are required to carry in order to handle omnichannel ordering.
“These improvements will positively impact the bottom line of restaurateurs,” Chia said, “by helping restaurant owners spend less time on management logistics and more time creating great food.”
Integration with POS systems was a top request from Grubhub's partners, the company said, noting that it's already boosting efficiencies at a number of partner locations.