Amazon Plunges Into India With Prime Day Launch

For quite some time, Amazon has been looking to expand its reach into the India eCommerce arena.

Just over a year ago, Amazon invested $3 billion bringing its total investment at the time up to $5 billion, with 21 fulfillment centers and 5 million feet of storage space.

About a week ago, Amazon invested another $260 million into India-based operations.

The eCommerce giant is taking its interest in India a step further with its latest news. It has decided to bring its Prime Day to the country, which brings its discount deal up to three countries. For the first time, India was able to participate in Amazon’s Prime Day, opening up business for the 1.3 billion people of the subcontinent.

In addition to offering up Prime Day in India, Amazon just won the rights to sell groceries in the country from the government.

Given the fact that Prime Memberships have doubled since the beginning of 2017, according to the head of Amazon Prime India Akshay Sahi, it may be safe to say that Jeff Bezos’ efforts to work his way into one of the highly sought-after eCommerce markets is working.

“We have been humbled by the tremendous response that Prime has received since its launch in India less than a year ago. We are super excited to bring Prime Day [here] for the first time,” Sahi said.

To sweeten the pot, India Prime Members pay just 499 rupees (approximately $8) per year for the service, far less than the $99 annual fee paid by people in the States.

Through all of these financial investments and special offerings, Amazon is showing no signs of slowing down in its India expansion plans. It may not be too long before we see Amazon overtake the more popular eCommerce sites in India.





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