To help bring more customers into the chicken wing-loving fold, Buffalo Wild Wings has announced the U.S. rollout of its Blazin’ Rewards loyalty program.
Any customer visiting one of the restaurant’s locations can now earn points for checking in and for every purchase totaling $10 or more. Since its pilot in markets around the country, Buffalo Wild Wings has registered over two million Blazin’ Rewards members.
Buffalo Wild Wings’ vice president of marketing, Bob Ruhland, commented on the new loyalty program and what it means for customers.
“As the sports fan’s biggest fan, the Blazin’ Rewards loyalty program was designed to thank and continually reward our passionate fans,” said Ruhland. “We’ve seen positive engagement rolling out Blazin’ Rewards in select markets so far, and as the program grows, so, too, will our roster of rewards and point earning opportunities for our loyal guests.”