Retail

J.C. Penney Launches 'Project Runway' Clothing Line

J.C. Penney has had a rough couple of years, but it may be getting a reprieve with its latest news. The department store is taking on a new partnership with the  Lifetime reality show “Project Runway.” For this pairing, a “Project Runway” branded clothing line inspired by contestants on the show will soon be available to J.C. Penney customers.

Starting Sept. 8, J.C. Penney customers in about 500 stores and online will have access to designs from a variety of “Project Runway” contestants. Currently, the retail company has season 15 winner Erin Robertson’s designs on display. To help this partnership continue its growth, J.C. Penney will be the exclusive retailer partner for seasons 16 and 17 of the show, as well as its “Project Runway All Stars’” season 7. Within these upcoming seasons, J.C. Penney will have its own sponsored design challenge, with the winning piece going on sale immediately.

J.C. Penney chief merchant John Tighe commented on the company’s partnership with “Project Runway” and shared what it means for both parties. “Millions of viewers aspire to emulate the fashion-forward looks first conceptualized during a ‘Project Runway’ episode,” Tighe said. “This strategic collaboration enables us to work directly with up-and-coming design talent from ‘Project Runway’ and increase our assortment of contemporary apparel, while gaining a fresh perspective on what women are seeking when curating the ultimate wardrobe.”

Whether or not this move will help to bolster J.C. Penney’s reputation back up to the power player it once was is something that we will be keeping an eye out for. After adding this along with the recent announcement of a new toy boutique launch, the retailer has certainly stepped up its game.

——————————

LIVE PYMNTS TV OCTOBER SERIES: POWERING THE DIGITAL SHIFT – B2B PAYMENTS 2021 

Banks, corporates and even regulators now recognize the imperative to modernize — not just digitize —the infrastructures and workflows that move money and data between businesses domestically and cross-border.

Together with Visa, PYMNTS invites you to a month-long series of livestreamed programs on these issues as they reshape B2B payments. Masters of modernization share insights and answer questions during a mix of intimate fireside chats and vibrant virtual roundtables.

Click to comment

TRENDING RIGHT NOW