In the retailer's latest move, it's looking to change public perception with two new hires to boost its digital initiatives.
Yasir Anwar was internally promoted to Macy's executive VP and CTO. In this role, Anwar will help with expand mobile and digital as well as heading up teams building end-to-end eCommerce experiences, enterprise-shared services, infrastructure, field services and functional IT support. Starting at the company in 2012 as Macy's VP of engineering, Anwar founded MacysLabs. Prior to working with Macy's, Anwar built out Walmartlabs and served as Sam's Club's head of engineering.
Mike Robinson also rose through the ranks at Macy's and was just named the executive VP of product management and customer experience. In this new role, Robinson will focus on the company's entire product management portfolio, digital user experiences and omnichannel operations. Prior to this position, Robinson served as Macy's executive VP of digital technology, customer experience and site merchandising for Macy's.com.
Macy's CEO, Jeff Gennette, commented on these two new strategic hires. He said, "Bringing the Macy's technology teams together under Yasir's leadership will result in faster time to market and decision making through a streamlined IT organization that will create nimble platforms for continuous business transformation. Mike's focus on product and customer experience will ensure that our best customer continues to be able to shop the way she lives both online and in-store."