With eCommerce pushing competition to a higher level, it should come as no surprise that all brands are looking for new ways to raise the bar.
The latest company to up its game when it comes to engaging and retaining its customers? Pampers.
The disposable diaper company, which also sells toddler training pants and wipes, recently shared news that it has upgraded its mobile app on Android and iOS to include loyalty rewards for avid consumers. Through this new offering, customers in the U.S. and Canada can now accrue points to use toward coupons, discounts, personalized gifts, magazine subscriptions, baby toys, charity donations and other prizes.
Parent company Procter & Gamble is hoping this move will help it retain its top position in the manufacturing industry. More consumers are looking for ways to earn points toward future purchases as evidenced by brands’ 64 percent increase in loyalty programs from last year.
With discount chains around the world pushing into the U.S. market, enabling loyalty programs like this just may be the saving grace for retailers.