Pinterest is enhancing the level of shopping that can be done on the social media platform, rolling out a round of new features on Monday (March 4).
In a blog post, the company said that over the past year, it has been combining visual search and shopping to make it easy to buy products on Pinterest and for brands to reach people in need of inspiration. To further those efforts, it has announced new features that include more spaces to shop, personalized recommendations for style and home decor boards, browsable sections, in-stock products from brands and shopping search. Pinterest also said it is rolling out updates to its Catalogs and Shopping Ads that enable brands to put products in new shopping spaces.
“People come to Pinterest in a shopping mindset open to discovering products, which creates a great connection between Pinners and businesses. Pinners are looking for inspiration, and brands help make that inspiration a reality,” the company said in the blog post.
As part of the rollout, users can shop a brand’s products in a new dedicated section under Product Pins. Personalized shopping recommendations are available in the style, home, beauty and DIY board categories, providing images of in-stock items related to what the user is pinning. Brands can also now upload their full catalogs to Pinterest, while a new dashboard lets them organize the feed for optimal discovery. Shopping ads are also now available to all brands through Pinterest’s self-serve tool, while the shopping search has been expanded with more in-stock Product Pins.
“These updates help retailers get in front of customers who are looking for related products, and Pinners to see items that match their unique style and taste,” Pinterest wrote.