(source: about.pinterest.com)
As eCommerce merchants look for ways to win the trust of and build connection with their shoppers, some are turning to pop-ups to create real-world...
Many consumers are put off by social commerce, not wanting to have their social connection interrupted by product promotion. By the Numbers For the report...
Google and Pinterest reportedly may be testing Google ad units on the Pinterest app. Piper Sandler analysts said in a Tuesday (March 26) note that they have spotted such...
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just...
With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are...
As social media companies look for new ways to leverage contextual commerce to drive revenue, Pinterest is launching its first shoppable streaming series. The company...
As social media platforms compete to capture consumers’ impulse spending, Pinterest has been making changes to the shopping experience to drive in-app and on-site purchasing....
Navigating the rapid trend cycle can be challenging, but add a dose of inflation and it gets even harder — making it so much harder...
Generation Z consumers are more likely to use Instagram and TikTok to search for products than other generations. They often turn to social media to...