As Pizza Hut aims to bolster sales with its NFL sponsorship and a focus on delivery, the quick-service restaurant chain is teaming with Kellogg to roll out a Stuffed Cheez-It Pizza.
The menu item encompasses four large squares infused with Cheez-Its’ sharp cheddar flavor and is filled with pepperoni and cheese or just cheese, with marinara dipping sauce on the side, CNBC reported.
Pizza Hut Chief Brand Officer Marianne Radley envisions the product as an easy grab-and-go item or an add-on for larger dinner orders. By teaming with Kellogg, too, the executive learned how Cheez-It is able to put so much cheese flavor into its crackers. (It’s the top of an ad campaign by the brand.) “I always thought it was cheese flavoring, but it really is cheese that is baked into their crackers,” Radley said in the report. She couldn’t say more, according to the outlet, because of nondisclosure agreements.
Pizza Hut and Kellogg have reportedly been coming up with new ideas for next year. The Stuffed Cheez-It Pizza could be reiterated in a different form with a potentially different Cheez-It flavor or new fillings. In the past, the restaurant chain has worked with well-known food brands like Cinnabon for mini cinnamon rolls or Hershey’s for brownies. Radley also noted that the chain is looking into the plant-based meat trend.
In separate news, Pizza Hut is turning to technology to help consumers pick up their pizzas. News surfaced in July that one of its California restaurants had begun to experiment with “cubbies” for carryout orders. Each Amazon Locker-like cubbie at the Sunset Boulevard, Hollywood restaurant has a display with partial names and a lining that keeps food hot and drinks cold.
Once consumers have paid, they tap on the screen and then take their meals. The cubby’s doors are locked until a customer arrives in the restaurant and makes his or her payment. As a result, an individual presumably won’t be able to take a customer’s pizza before he or she makes it to the restaurant.