NCR Intros Freshop eCommerce Tool To Northgate Gonzalez Markets

eCommerce

NCR launched its eCommerce solution Freshop to grocery chain Northgate Gonzalez Market to offer the supermarket’s 42 California stores in Orange, Los Angeles, Riverside and San Diego counties an easier way to handle online sales, according to a press release.

Mike Hendry, EVP, marketing and merchandising at Northgate, said NCR made it easy for them to offer their customers a digital shopping experience that was cost-efficient and fast to integrate.

He added that NCR helped the supermarket chain facilitate the launch of Pronto Curbside, its online shopping service, which offers people the ability to “order their favorite Northgate products and get them safely loaded into their car.”

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NCR’s Freshop is an extension to the company’s other point-of-sale solution tool Emerald, the next-generation, cloud-enabled point-of-sale (POS) platform offered on a subscription basis for grocery retailers. Emerald is also used by Northgate.

“Retailers today have to quickly upgrade their lanes to meet shoppers’ changing expectations,” said David Wilkinson, president and general manager of NCR Retail.

“There are many reasons why Northgate Market is one of the nation’s fastest-growing grocery retailers, but perhaps the most important is that they put their customers at the heart of their business,” Wilkinson said.

Founded in 1980, Northgate González Market is a family-owned and operated Hispanic supermarket chain headquartered in Anaheim, California. It strives to offer authenticity by maintaining its cultural heritage and providing personalized service.

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Headquartered in Atlanta, Georgia, NCR offers software and other services to companies worldwide in the financial, retail, and hospitality sectors. The company employees 36,000 people worldwide.