Porsche Extends Online Sales Tool To Include New Vehicle Inventory


Gone are the days of trekking to the car dealership to pick out a Porsche sports car. The German auto manufacturer on Thursday (Aug. 26) announced the expansion of its online eCommerce platform, Porsche Finder, to include new inventory from all 193 dealerships in the U.S.

With the launch in North America, drivers in the U.S. now have access to an online hub to shop for Porsche cars from dealers. The site also offers consumers the ability to determine the potential value of a trade-in vehicle, as well as review financing choices and submit an online credit application with Porsche Financial Services, according to a press release.

Porsche launched the online sales tool in Germany in October 2019, according to the company’s website. By December 2020, it had expanded its online sales platform to include Spain, Portugal, Switzerland, Italy, France, Poland, Slovenia and Estonia. Online sales in China began in fall of 2020. The digital platform is now available in 15 countries, according to the company.

The expansion to the U.S. has so far been marked by success. In the past year, 1,700 cars were sold by way of Porsche’s eCommerce platforms, with an expectation that 2021 sales will be dramatically higher.

“The expansion in the U.S. is another important milestone in our global vision for a digital marketplace for all Porsche products and services,” said Martin Urschel, Porsche’s vice president for smart mobility and digital sales. “We have ambitious goals: By 2025, we want to enable up to 30 percent of the new car business via our online channels.”

Related news: Porsche Debuts In-Car Parking, Pay Option In Australia

In addition to moving forward on contactless car-buying, Porsche this spring launched a contact-free parking option for Australian drivers. Drivers can register for and download the Porsche Park app, add their preferred payment method and then search for parking areas supported by the service. Users can access real-time parking availability.