The collaboration — announced Monday (March 7) and dubbed “BEAUTYSPACENK” — “leverages Walmart’s size and scale with the iconic British personal care and beauty company’s assortment of high-quality beauty brands and products,” Walmart said in a news release.
The collection will include more than 600 products from 15 brands specifically for Walmart’s customers, spanning a variety of prices in categories that include skincare, makeup, haircare and bath and body. The companies say these products are set to become available on the Walmart website March 15.
“As a top beauty destination, Walmart is continuously looking for new ways to wow and surprise customers by expanding our selection and offering convenient access to the best product assortment across beauty,” said Laurie Tessier, merchandising director, Prestige Beauty, Walmart. “We are thrilled to welcome Space NK to Walmart as the latest move in bringing our customers exciting new additions online and in the beauty aisle.”
Among Walmart’s more recent ventures into this space is its partnership Telehealth platform Hims & Hers, which announced the launch of its line of hair care solutions at more than 1,400 Walmart retail locations around the country, and online, in January.
The collaboration gives Walmart shoppers access to a suite of hair loss-related products — a condition two-thirds of men and one-third of women face, the companies said — while also moving Hims & Hers closer to mass market accessibility.
As for Space NK, the company has “garnered a reputation for being the go-to destination for worldwide beauty discovery” since opening its first store almost 30 years ago.
Their lineup includes products from brands like Slip, By Terry, Lancer and indie brands like PSA, as well as some new brands that will be exclusive to Walmart, including Summer Camp, coming to Walmart stores this summer.