Perfect Corp Debuts Virtual Try-on Tool for Rings and Watches

Perfect Corp. wants to give jewelry shoppers a virtual way to try on rings and watches.

The augmented reality (AR) company debuted what it called its 3D viewing and authoring tool for watches and rings Wednesday (March 8).

The tool “empowers watch and jewelry brands to create interactive online 3D product configurators equipped with an AR virtual try-on experience, providing consumers with an immersive and engaging way to personalize their ring and watch styles while shopping online,” according to a news release.

While many jewelry and watch brands use 3D technology to engage with customers, Perfect Corp. said in the release its tool takes things a step further by letting these brands convert CAD models into AR try-on experiences.

“The authoring tool increases the flexibility and reduces the cost of SKU creation, simplifying and streamlining setup for brands,” the release stated.

The news follows last month’s rollout of Perfect Corp.’s YouCam Enhance, an app and web tool that lets photographers fix photos.

And in January, the company teamed with Indian direct-to-consumer (D2C) beauty and personal care firm The Good Glamm Group to offer a “hyper-realistic virtual makeup try-on tool.”

Perfect Corp. is among several brands embracing virtual try-on in recent months and years. Walmart, which in 2022 debuted a program called Choose My Model where shoppers could pick from 50 preloaded model images and find one that looked like them.

The company later upgraded the concept with “Be Your Own Model,” a more realistic version that uses images of the customer to model how clothing would look on them.

Perfect Corp. CEO Alice Chang predicted earlier this year that the role of fashion technology using artificial intelligence and AR in the retail world will continue to grow.

“Particularly in the jewelry and fashion accessory spaces, brands and retailers will begin to adopt AR virtual try-on technologies for rings, bracelets, necklaces, earrings and more,” Chang said in January.

And speaking to PYMNTS in 2021, Chang said AR gives consumers a completely touch-free way to try on makeup and get a realistic idea of how a color or product will look on them

“We need to connect the beauty lovers and the beauty brands,” Chang said at the time. “Previously, that was always done through the store. Now it is digital, and we can give the users more power to try before they buy, give feedback and interact directly with the brand on the products.”

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