virtual try-on

Consumers Want to Personalize Shopping With Extended Reality
Consumers Want to Personalize Shopping With Extended Reality
April 25, 2024  |  Retail

As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) —...

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Walmart Expands Virtual Try-On Tech to Eyewear
Walmart Expands Virtual Try-On Tech to Eyewear
January 30, 2024  |  Retail

Walmart is expanding its use of augmented and virtual reality technology to include eyewear. The world’s largest retailer’s new offering, announced Tuesday (Jan. 30), comes at a...

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AI Helps Retailers Turn Tide in the Battle of Returns
AI Helps Retailers Turn Tide in the Battle of Returns
January 03, 2024  |  Retail

The new year is only three days old. Buyer’s remorse may be setting in for those of us who have hit “buy” again and again,...

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Google Adds Personalized Gift Recommendations to Generative AI-Powered Search
Google Adds Personalized Gift Recommendations to Generative AI-Powered Search
November 16, 2023  |  Google

Google has added personalized gift recommendations to its generative artificial intelligence (AI) capabilities in Search.  That is one of three new features the tech giant...

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As Snap Seals Its AR Fate, Brands Dive Deeper Into Augmented Retail  
As Snap Seals Its AR Fate, Brands Dive Deeper Into Augmented Retail  
October 18, 2023  |  Retail

Retailers are turning to augmented reality (AR) to craft consumer experiences that not only resonate and leave a lasting impression but also instill greater confidence...

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Stylitics Introduces AI-Powered Virtual Closet
Stylitics Introduces AI-Powered Virtual Closet
October 10, 2023  |  artificial intelligence

Digital merchandising firm Stylitics says the inspiration for its latest products comes from Hollywood. More to the point, the 1995 comedy “Clueless,” and its early-internet vision of virtual...

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Barbie’s Wardrobe and Zales’ Jewelry Are Available to Rent  
Barbie’s Wardrobe and Zales’ Jewelry Are Available to Rent  
July 21, 2023  |  Retail

Resale and rental have become hot initiatives among retailers. The intention is to cater to consumers’ changing preferences and values, while also mitigating the effects...

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Virtual Try-on, Clothing Rentals Get Boost With Consumer Travel Plans
Virtual Try-on, Clothing Rentals Get Boost With Consumer Travel Plans
July 19, 2023  |  Retail

With the increase in travel, brands, retailers, and solution providers are striving to capture a larger portion of the consumer expenditure to expand their market...

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Zalando Introduces Body Measurement Tool to Reduce Returns 
Zalando Introduces Body Measurement Tool to Reduce Returns 
July 18, 2023  |  Retail

To recoup costs for returns, retailers have traditionally relied on tactics such as high restocking fees or charging for returns. However, a new trend is...

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