To provide families with access to groceries in Washington, D.C., Lyft is teaming up with nonprofit Martha’s Table for its Grocery Access Program. The ridesharing company will provide discounted rides to families living in two of the city's neighborhoods to and from the supermarket, according to reports.
According to the Lyft blog, the company along with the nonprofit seek to “reduce the time, transportation barriers and financial burden as hundreds of families plan their shopping trips to select grocery providers, and further Lyft’s mission of improving people’s lives with the world’s best transportation.” The company plans to offer Lyft Shared rides at a discount in Wards 7 and 8, neighborhoods that have just three grocers.
The offering is said to be an experimental program that will run from January until June with families from seven elementary schools. Through the program, Lyft plans to offer residents transportation to and from a Giant, two Safeway locations and the Martha’s Table lobby market. (Martha’s Table is a nonprofit that seeks to aid families with clothing, food and education.)
That news comes as Lyft is teaming up with Old Navy amid the holiday shopping season, helping shoppers access its click-and-collect service. For customers using the buy online, pick up in-store service at Old Navy, the companies will offer free rides to and from the store. At the same time, Old Navy is also offering promotions such as free gift wrapping and a $5 shopping card, depending on the day that consumers shop.
“The convenient shopping service enables customers to purchase items on OldNavy.com and pick them up in stores in a flash … with the added benefit of Lyft, shoppers can also avoid the burden of holiday driving and parking on two of the most popular shopping weekends before Christmas, resulting in less stressing and more holiday-ing," Lyft and Old Navy said in an announcement.