Wearables

Fitbit User Base Grew To 25M In 2017

Fitbit has announced that its base of active users grew to more than 25 million in 2017.

It was also revealed that the Fitbit Charge 2 is the top-selling fitness tracker in the U.S., and was also one of Amazon’s top sellers in the health and fitness category this holiday season.

“The wearables category has never been more exciting,” said James Park, co-founder and CEO of Fitbit. “It offers significant potential for helping people achieve better health outcomes, which is our singular focus at Fitbit.

“We see continued demand for trackers, powered by the enterprise and healthcare sectors, and we strategically entered the smartwatch category with Fitbit Ionic at a time when consumers are moving to smarter, fuller featured devices,” he continued. “Underscoring all of this will be our ongoing commitment to deliver the most engaging experience possible to support our users on their health and fitness journeys.”

Fitbit’s line of products, carried in 46,000 stores across 78 countries, includes Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Flex 2, Fitbit One and Fitbit Zip activity trackers, as well as the Fitbit Ionic smartwatch, Fitbit Flyer wireless headphones and Fitbit Aria and Fitbit Aria 2 Wi-Fi Smart Scales.

The company also saw increased engagement within its health and fitness social network, with the Fitbit app retaining its position as the number one health and fitness app on both iOS and Android in the U.S.

And with more than 20 million people using Feed within the Fitbit app, the network is one of the largest in the world. Users have joined groups more than 4.7 million times, perusing a wide range of fitness and health topics.

Over the next four years, International Data Corporation is forecasting that the wearables market will almost double, expected to reach 222.3 million units in sales. Trackers will continue to be in demand and drive near-term sales, already comprising 39.8 percent of wearable device shipments last year.

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