fitness trackers

ŌURA Wants to Be the Wearable of Choice for Consumers

ŌURA Wants to Be the Wearable of Choice for Consumers
ŌURA Wants to Be the Wearable of Choice for Consumers
November 06, 2023  |  Wearables

Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the...

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Fitbit Reportedly Exploring Sale Of Business
Fitbit Reportedly Exploring Sale Of Business
September 20, 2019  |  Partnerships / Acquisitions

Under its challenges of moving to smartwatches from fitness trackers, Fitbit has reportedly been in discussions with an investment bank surrounding the possibility of looking...

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Fitness Trackers Could Mean Insurance Savings For Pet Owners
Fitness Trackers Could Mean Insurance Savings For Pet Owners
March 28, 2019  |  Wearables

MoreThan has partnered with PitPat — which offers a FitBit type device for dogs — and will offer up to £100 in cash rewards for...

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Fitbit Rolls Out Four New Products; Tests Rewards Program
Fitbit Rolls Out Four New Products; Tests Rewards Program
March 06, 2019  |  Retail

Fitbit announced on Wednesday (March 6) the launch of four new products – Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2...

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Fitness Tracker Incentives And The New World Of Health Commerce
Fitness Tracker Incentives And The New World Of Health Commerce
November 29, 2018  |  Healthcare

On the surface, the idea seems deeply pragmatic — a thought that comes straight from the storied intellectual school of “well, duh!” and a tradition that...

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Insurance Firms Cozy Up To Wearables And Fitness Tracking Tech
Insurance Firms Cozy Up To Wearables And Fitness Tracking Tech
November 05, 2018  |  Healthcare

Digital technology and the data that consumers are willing to provide are giving insurance agents a closer look at the day-to-day habits of individuals, with...

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Will Children Point The Way Forward For Wearables?
Will Children Point The Way Forward For Wearables?
July 20, 2018  |  Retail

Children are the future — that’s just a biological fact, and the theme of an old Whitney Houston song. And when it comes to wearables,...

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Fitbit Falls As Smartwatch Demands Change
Fitbit Falls As Smartwatch Demands Change
February 26, 2018  |  Wearables

After Fitbit’s revenue and profit missed expectations, the company’s shares fell 12 percent to $4.90 in late trading on Monday (Feb. 26). The news comes...

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Apple Watch Sales Expected to Rise In 2018
Apple Watch Sales Expected to Rise In 2018
February 23, 2018  |  Retail

The Apple Watch has been driving the wearables market – the company saw sales jump 60 percent in 2017, with 16 million units shipped. Get...

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