Fitbit

Fitbit, Inc. is an American company headquartered in San Francisco, California. Its products are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

Source: fitbit.com

Google Transforms Fitbit Into Health and Wellness Ecosystem

Google Transforms Fitbit Into Health and Wellness Ecosystem
Google Transforms Fitbit Into Health and Wellness Ecosystem
May 07, 2026  |  Wearables

Google is revamping its health and wellness product and platform lineup. The company is making its Google Health Coach generally available, transitioning the Fitbit app into...

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Google Fitbit Users to Gain Access to Peloton Classes
Google Fitbit Users to Gain Access to Peloton Classes
August 13, 2024  |  Partnerships

Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers. Starting in September, Fitbit Premium members will have access...

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Google Wallet and Acorns Launch Payment Solution Designed for Kids
Google Wallet and Acorns Launch Payment Solution Designed for Kids
August 09, 2024  |  Wearables

Parents can now provide their 7- to 12-year-old kids with a wearable payment device powered by Google Wallet and GoHenry by Acorns. The two organizations have partnered...

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Greenlight and Google Team on Fitbit-Focused Financial Education
Greenlight and Google Team on Fitbit-Focused Financial Education
August 07, 2024  |  Wearables

Financial education-focused FinTech Greenlight has launched a collaboration with Google. The partnership, announced Wednesday (Aug. 7), connects Greenlight’s debit card to Google’s Fitbit Ace LTE,...

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Integrated Health Metrics Unlock New Frontier for Connected Wellness
Integrated Health Metrics Unlock New Frontier for Connected Wellness
May 03, 2024  |  Connected Economy

In the wake of Peloton’s restructuring efforts that come amid a decline in user engagement and a shrinking user base, the connected fitness industry finds itself at a critical juncture. While Peloton’s...

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Google Transitioning Fitbit Pay to Google Wallet in Most Countries
Google Transitioning Fitbit Pay to Google Wallet in Most Countries
April 30, 2024  |  Payment Methods

Google is transitioning its Fitbit Pay contactless payments to Google Wallet in most countries. “Google Wallet is now available for all Fitbit devices that support contactless payments,” a message on the Fitbit Pay web...

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Smarter Wearables Highlight Demand for Real-Time Fitness Data
Smarter Wearables Highlight Demand for Real-Time Fitness Data
March 07, 2024  |  Wearables

Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have...

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Google Slashes Hundreds of Jobs as Companies Prioritize AI
Google Slashes Hundreds of Jobs as Companies Prioritize AI
January 11, 2024  |  Google

Google is reportedly laying off hundreds of workers in its ongoing cost-cutting campaign. The tech giant plans to cut positions in its voice assistant business,...

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