Fitbit

Fitbit, Inc. is an American company headquartered in San Francisco, California. Its products are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

(source: fitbit.com)

Google Approved By EU To Acquire Fitbit
Google Approved By EU To Acquire Fitbit
December 17, 2020  |  Partnerships / Acquisitions

Even amid a crackdown on tech acquisitions, Google has managed to win European Union approval for its $2.1 billion purchase of fitness tracker Fitbit, according...

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Wearable, Hearable, Attachable, Trackable: Omni-Connected Tech Gadgets Are Booming
Wearable, Hearable, Attachable, Trackable: Omni-Connected Tech Gadgets Are Booming
November 30, 2020  |  Retail

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and...

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Google/Fitbit Merger Delay Gets Longer As EU And US Regulatory Picture Gets Murkier
Google/Fitbit Merger Delay Gets Longer As EU And US Regulatory Picture Gets Murkier
October 19, 2020  |  ANTITRUST

If regulators wring concessions from Big Tech – in a way that blunts at least some of Big Tech’s competitive advantages – isn’t that enough...

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Report: Google Makes Concessions To Close Fitbit Deal In Europe
Report: Google Makes Concessions To Close Fitbit Deal In Europe
September 30, 2020  |  Partnerships / Acquisitions

Google’s wait for approval by the European Union (EU) of its $2.1 billion purchase of fitness tracker maker Fitbit is almost over. Reuters reported that...

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European Union Extends Deadline For Google/Fitbit Merger Ruling To December
European Union Extends Deadline For Google/Fitbit Merger Ruling To December
September 23, 2020  |  ANTITRUST

The European Union’s antitrust regulators want more time to complete their investigation into Google’s planned $2.1 billion acquisition of Fitbit Inc., the San Francisco-based consumer electronics and fitness...

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EU Launches Antitrust Review Of Google’s Fitbit Deal
EU Launches Antitrust Review Of Google’s Fitbit Deal
August 04, 2020  |  ANTITRUST

Google’s push into the fitness tracker and smart watch market has hit a major snag. The European Commission on Tuesday (Aug. 4) announced plans to...

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EU Seeks Pledge From Google Prior To Sealing Fitbit Deal
EU Seeks Pledge From Google Prior To Sealing Fitbit Deal
July 23, 2020  |  ANTITRUST

Google will have to make “major concessions” to win speedy European Union approval of its planned purchase of Fitbit, the Financial Times reported on Thursday...

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Google Caves On Data To Get Fitbit Merger Approval
Google Caves On Data To Get Fitbit Merger Approval
July 13, 2020  |  Google

Google, trying to meet regulators halfway, offered to pledge not to use fitness data to help it target ads in its purchase of Fitbit, Reuters...

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