January 09, 2011
90% of Consumers Would Pay for Mobile Payment Options
Consumers want mobile payment options and are willing to switch carriers to have them, according to Crone Consulting CEO Richard Crone: – 57 percent of consumers are interested in having...
January 09, 2011
What Consumers Want Out of Retailers’ Mobile Apps
Richard Crone, CEO of Crone Consulting, said his second mCommerce rule is “Mobile App: The One Who Loads It Controls It.” According to a December 2009 survey, 64.8 percent of...
January 09, 2011
Why Mobile Could Be the Ultimate Cross-Channel Marketing Tool
By 2012, Forrester Research estimates that more than 40 percent of sales will be cross-channel related. Richard Crone, CEO of Crone Consulting, believes that figure will be closer to two-thirds....
January 09, 2011
The Astounding Figures on the Growth of Mobile Banking
Mobile banking is the leading indicator of consumers’ interest in mobile applications and services, according to Richard Crone. “[Mobile banking] is growing at two to five times faster than Internet...
January 09, 2011
National Retail Federation’s 100th Annual Convention & Expo
More than 18,500 people from around the world are expected to descend on New York City this week for the National Retail Federation’s Centennial Celebration, according to event staff at...
January 09, 2011
The Golden Rule of mCommerce
“If you remember anything from my discussion today, the one who enrolls is the one who controls,” stressed Richard Crone, CEO of Crone Consulting. Crone stated that carriers are the...
January 03, 2011
Will Mobile Marketing Drive Mobile Payments?
Smart phones are driving new capabilities for consumers and retailers, such as the ability to interact in real-time and space, keeping track of preferences. Multiple mobile marketing approaches range from...
December 20, 2010
Point of Sale Revolution: Transformation of Payment Acceptance
Point of Sale (POS) payment acceptance was once a relatively sleepy, almost commodity-like extension of the merchant acquiring business, with a handful of standard terminals manufactured by Verifone, Hypercom and...
December 08, 2010
Rewards in Real-Time, Mobile is Making Its Move
They’re “sexy.” They’re interesting. And we’re not talking about the short-lived Kardashian prepaid cards. These are the words Capgemini Principal Deborah Baxley uses to describe mobile rewards programs, which she...
