May 03, 2023
Francesca’s Lures Gen Z and Millennials With Acquisition of Richer...
Francesca’s, a boutique clothing chain, has acquired the lifestyle brand Richer Poorer as part of its strategy to appeal to millennial and Gen Z women. The acquisition aims to expand...
May 03, 2023
Adore Me Teams With Walmart to Reach New Customers
Adore Me has teamed with Walmart to expand its direct-to-consumer (D2C) lingerie brand. The apparel company, owned by Victoria’s Secret, has been working for the last two years with intimate...
May 02, 2023
How D2C Brands Like Warby Parker Are Making Physical Stores...
As shoppers resume their in-store experiences, brands and retailers are reassessing their selling strategies. Retailers are seeking to enhance their interactive displays to entice more consumers, while brands are striving...
April 30, 2023
Crocs Banks on Collaborations to Boost D2C Sales of Heydude
Crocs’ better-than-expected Q1 results are currently being attributed to the increasing consumer interest in casualization, comfort, sustainability, and personalization. During Q1, the comfort footwear company, which includes the Crocs and...
April 26, 2023
LendingClub Grew Deposits by $826 Million After SVB Collapse
The collapse of Silicon Valley Bank (SVB) roiled the U.S. financial system last month. San Francisco-based LendingClub, a FinTech lender that became a direct-to-consumer (DTC) bank by acquiring a charter,...
April 25, 2023
How Brands Are Collaborating With Experts, Influencers and Nonprofits to...
To achieve relevancy with consumers, brands must exhibit authenticity and a clear mission, although what this looks like can vary from brand to brand. For example, Elie Seidman, former CEO...
April 21, 2023
FullBeauty Brands Agrees to Acquire Eloquii From Walmart
FullBeauty Brands has agreed to acquire Eloquii from Walmart. Eloquii, which focuses on plus-size apparel for women, will join FullBeauty Brands’ suite of fashion websites and will anchor a new...
April 17, 2023
D2C Brands Court Warehouse Stores as Shoppers Seek Value
Direct-to-consumer brands are increasingly using warehouse club stores to reach new, bargain-hungry consumers. As a report Monday (April 17) by Modern Retail noted, this trend is well-established but has become a larger...
April 06, 2023
Constellation Brands Bypasses Stores to Boost High-End Liquor Sales
As many consumers pull back, Constellation Brands is leveraging D2C to attract higher-income customers. The beer, wine and spirits giant, parent company of a wide range of popular alcoholic beverage...