Social Commerce

Social Commerce
Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
May 17, 2024

As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats platform. On Wednesday (May 17) the mobility and delivery company announced a range of new features at its GO-GET 2024...

Social Commerce
Platforms Put Creators’ Financial Success on Fast Track
May 01, 2024

The creator economy landscape is rapidly evolving, with platforms and companies vying to support independent creators in monetizing their work and achieving financial stability. Joining the fray is Web3 startup Matera, which aims to address the monetization challenges prevalent in the creator economy by bridging the...

Social Commerce
TikTok Shop Marks 500,000+ Merchants in the US
April 30, 2024

TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling to American users at the close of last year, according to a Tuesday (April 30) report by Bloomberg News, citing...

Social Commerce
LTK Adds New, Longer-Format Videos to Commerce Platform for Creators
April 30, 2024

LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology, LTK said in a Tuesday (April 30) press release. “We continue to invest in improving our tech and designing experiences...

Social Commerce
TikTok General Counsel Steps Down to Fight Ban
April 28, 2024

TikTok’s general counsel is stepping down to focus on fighting a pending U.S. ban. Erich Andersen, who is also general counsel for TikTok parent ByteDance, will leave that role in June and become special counsel to the company, according to an announcement Friday (April 26), two days after a...

Social Commerce
Ex-Barclays CEO Bob Diamond Chairs TikTok Challenger Triller
April 28, 2024

The former CEO of Barclays is now chairing TikTok challenger Triller. As the Financial Times (FT) reported Saturday (April 27), Bob Diamond has been chairing Triller owner AGBA since September and will serve in that capacity at the video-and-music-focused social media startup as well.  According to the report, Triller claims to...

Social Commerce
Influencer Brands Are Getting Ready for a TikTok-Less Future
April 27, 2024

G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break for all the brands that have built their following on the platform. TikTok has become a powerful force for brands trying...

Social Commerce
ByteDance Says It ‘Doesn’t Have Any Plan to Sell TikTok’
April 26, 2024

ByteDance reportedly will not sell its U.S. TikTok business, even if it loses its legal battle in the United States. The company said late Thursday (April 25) in a post on another app that it owns, Toutiao, that reports it was considering a sale “are untrue,” the Wall Street...

Social Commerce
Report: ByteDance to Shut Down TikTok If Legal Efforts Fail
April 25, 2024

TikTok owner ByteDance would reportedly rather shut down the social media platform than sell it. That’s what the firm plans to do if it is unsuccessful in its legal efforts to fight legislation that would ban TikTok from app stores in the United States if it is not...