Consumers’ Card Preferences: General-Purpose Versus Co-Branded

The Role of Strategic Partnerships in Consumer Credit Cards

Even though around 1 in 4 consumers own a co-branded credit card or store card, that pales in comparison to the 2 in 3 consumers who own general-purpose credit cards. Do providers need to make the co-branded value proposition clearer? PYMNTS Intelligence’s latest 45-page report “The Role of Strategic Partnerships in Consumer Credit Cards” featuring 11 charts of exclusive data, a collaboration with Elan, explores how providers can expand the appeal of co-branded cards.

Inside the May Study
  • 27%: Share of consumers that own a co-branded store card
  • 45%: Share of co-branded card owners that sometimes or always revolve a balance
  • 60%: Share of co-branded card owners who have a card from a retailer affiliate

    First Name*

    Last Name*

    Title*

    Company*

    Country*

    Work Email*

    BY COMPLETING THIS FORM, I HAVE READ AND ACKNOWLEDGED THE TERMS AND CONDITIONS.

    Elan Financial Services Credit Card Report Series

    Credit Unions and Community Banks Gain Credit Card Issuing Momentum
    Credit Card Use During Economic Turbulence
    The Convenience Catalyst: How Consumer Experience Features Drive Credit Card Usage
    Credit Score Literacy And Building Credit
    Online Security And The Debit-Credit Divide
    Delivering Cardholder Customer Service
    Bridging The Gap: Mobile Card App Adoption Report