Baby Boomers

Record-High Share of Americans Have Paid Off Their Homes 
Record-High Share of Americans Have Paid Off Their Homes 
November 17, 2023  |  Real Estate

An increasing number of Americans have realized the dream of owning a home without the burden of a mortgage.  Nearly 40% of homeowners in the...

READ MORE >
Clothing, Furnishings and Appliances Lead In-Store Purchases
Clothing, Furnishings and Appliances Lead In-Store Purchases
November 16, 2023  |  Retail

The rise of eCommerce and the integration of online and offline shopping have shaped the way consumers are making their purchases.  Despite a shift toward...

READ MORE >
Financial Platform Charlie Debuts Fraud Protection Tools for Older Americans
Financial Platform Charlie Debuts Fraud Protection Tools for Older Americans
November 08, 2023  |  Fraud Prevention

Senior-focused financial platform Charlie has introduced a suite of fraud protection tools for older Americans. The company’s FraudShield offering, announced in a news release Wednesday (Nov. 8), uses...

READ MORE >
Rewards Drive Higher Credit Card Use Among Boomers and Seniors
Rewards Drive Higher Credit Card Use Among Boomers and Seniors
October 31, 2023  |  Credit Cards

Baby boomers and seniors — consumers born before 1965 — were the first generations to have access to credit cards, back to the 1960s and...

READ MORE >
Digital Pharmacies Popular as Boomers Embrace Access to Prescription Medications On the Go
Digital Pharmacies Popular as Boomers Embrace Access to Prescription Medications On the Go
October 17, 2023  |  Healthcare

Gone are the days when obtaining prescription medications meant navigating long queues at brick-and-mortar drugstores. Today, a wave of healthcare solutions such as digital pharmacies...

READ MORE >
Some Consumers Might Need Rewards and Discounts to Try Biometric Logins
Some Consumers Might Need Rewards and Discounts to Try Biometric Logins
October 11, 2023  |  Biometrics

Biometric authentication, a technology that uses unique physical or behavioral traits for identity verification, has gained popularity in recent years.  In fact, according to joint...

READ MORE >
Boomers Reach for Credit Cards, Millennials Lean More on BNPL to Pay for Leisure Travel
Boomers Reach for Credit Cards, Millennials Lean More on BNPL to Pay for Leisure Travel
October 11, 2023  |  Travel Payments

Credit cards continue to be the preferred choice among consumers for financing their leisure travel expenses, with approximately two-thirds of those who traveled or intended...

READ MORE >
Older Americans Help Drive Consumer Spending Power
Older Americans Help Drive Consumer Spending Power
October 08, 2023  |  Consumer Insights

America has the highest percentage of older people in at least a century. And that fact, The Wall Street Journal reported Sunday (Oct. 8) may...

READ MORE >
Boomers Want a Seamless and Integrated Healthcare Experience, Minus AI
Boomers Want a Seamless and Integrated Healthcare Experience, Minus AI
October 02, 2023  |  Healthcare

Navigating a friction-filled healthcare system, not to mention the complexities of insurance coverage, can often be overwhelming, particularly for baby boomers and seniors who typically...

READ MORE >