Baby Boomers

Boomers Reach for Credit Cards, Millennials Lean More on BNPL to Pay for Leisure Travel

Boomers Reach for Credit Cards, Millennials Lean More on BNPL to Pay for Leisure Travel
Boomers Reach for Credit Cards, Millennials Lean More on BNPL to Pay for Leisure Travel
October 11, 2023  |  Travel Payments

Credit cards continue to be the preferred choice among consumers for financing their leisure travel expenses, with approximately two-thirds of those who traveled or intended...

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Older Americans Help Drive Consumer Spending Power
Older Americans Help Drive Consumer Spending Power
October 08, 2023  |  Consumer Insights

America has the highest percentage of older people in at least a century. Get the Full Story Complete the form to unlock this article and...

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Boomers Want a Seamless and Integrated Healthcare Experience, Minus AI
Boomers Want a Seamless and Integrated Healthcare Experience, Minus AI
October 02, 2023  |  Healthcare

Navigating a friction-filled healthcare system, not to mention the complexities of insurance coverage, can often be overwhelming, particularly for baby boomers and seniors who typically...

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Americans Would Pay $120 a Year to Have a Reliable and Smart Voice Assistant
Americans Would Pay $120 a Year to Have a Reliable and Smart Voice Assistant
September 11, 2023  |  Voice Activation

In today’s technology-driven world, smart and mobile devices have become an integral part of our lives. Get the Full Story Complete the form to unlock...

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Gen Z Relies More on BNPL for Small, Everyday Purchases
Gen Z Relies More on BNPL for Small, Everyday Purchases
September 06, 2023  |  BNPL

In today’s uncertain macroeconomic landscape, credit products have become essential for managing spending and cash flow. Get the Full Story Complete the form to unlock...

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Baby Boomers Prefer Credit Card Installment Plans 2:1 Over BNPL
Baby Boomers Prefer Credit Card Installment Plans 2:1 Over BNPL
September 05, 2023  |  Consumer Finance

There’s a clear preference for credit card installment plan versus buy now, pay later (BNPL) preferences by baby boomers and seniors. Of these surveyed consumers,...

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Boomers and Seniors Keep Subscription Merchants in Business
Boomers and Seniors Keep Subscription Merchants in Business
September 01, 2023  |  Subscriptions

Despite baby boomers’ and seniors’ reputation for lagging behind other generations when it comes to digital activities and transactions, this demographic showed a modest increase in their...

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Only 41% of Baby Boomers Know Their Health Insurance Features and Benefits
Only 41% of Baby Boomers Know Their Health Insurance Features and Benefits
September 01, 2023  |  Healthcare

The complexities of insurance coverage for baby boomers and seniors can often be overwhelming, leading to confusion and difficulties in navigating a friction-filled healthcare system....

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