Baby Boomers

Data Shows Digital Healthcare Platforms Get High Marks From Boomers

Data Shows Digital Healthcare Platforms Get High Marks From Boomers
Data Shows Digital Healthcare Platforms Get High Marks From Boomers
March 07, 2024  |  Healthcare

Traditional healthcare systems are plagued by inefficiencies and opaque pricing structures, leaving consumers often feeling lost and frustrated. Get the Full Story Complete the form...

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Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
February 29, 2024  |  Restaurant innovation

With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant...

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35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
February 14, 2024  |  Retail

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations...

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Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
January 31, 2024  |  Loyalty & Rewards

When it comes to rewards preferences, older generations tend to want to receive perks for their grocery and restaurant spending, but they don’t necessarily want...

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Temu Gains Following Among Older eCommerce Shoppers 
Temu Gains Following Among Older eCommerce Shoppers 
January 23, 2024  |  eCommerce

Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Get the Full Story Complete...

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Unified Digital Platforms Surge as Boomers Embrace Streamlined, Integrated Healthcare Solutions
Unified Digital Platforms Surge as Boomers Embrace Streamlined, Integrated Healthcare Solutions
January 09, 2024  |  Healthcare

The healthcare landscape is undergoing a digital transformation, witnessing a surge in consumer adoption of centralized online healthcare portals for managing a spectrum of medical...

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Seniors’ Possible Purchasing Power Erosion May Lead to Less Splurging in 2024
Seniors’ Possible Purchasing Power Erosion May Lead to Less Splurging in 2024
January 09, 2024  |  Consumer Insights

Older consumers were able to maintain their purchasing power last year, mainly helped by an 8.7% jump in Social Security benefits that exceeded inflation. Get...

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Boomers Embrace Digital to Catch Up With Kids and Grandkids
Boomers Embrace Digital to Catch Up With Kids and Grandkids
December 21, 2023  |  Connected Economy

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Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
December 21, 2023  |  Personal Finance

Balancing household budgets amid rising living costs is a widespread challenge. To streamline finances, individuals residing with partners or spouses are most likely to pool...

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