Baby Boomers

Boomers Flip the Script on Storing Travel Docs in Digital Wallets

Boomers Flip the Script on Storing Travel Docs in Digital Wallets
Boomers Flip the Script on Storing Travel Docs in Digital Wallets
March 29, 2024  |  Mobile

Are there any adults still out there who aren’t using digital wallets to securely store important documents? Get the Full Story Complete the form to...

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Older Shoppers Demand to See Installment Plan Options Before Checkout
Older Shoppers Demand to See Installment Plan Options Before Checkout
March 27, 2024  |  Payment Methods

The lion’s share of shoppers wants merchants to let them know what installment plan options are available before the checkout process even begins, and older...

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CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
March 19, 2024  |  Banking

The U.S.’s top consumer protection watchdog is on the lookout for financial services industry players hoping to game open banking for their own benefit.  Get...

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Data Shows Digital Healthcare Platforms Get High Marks From Boomers
Data Shows Digital Healthcare Platforms Get High Marks From Boomers
March 07, 2024  |  Healthcare

Traditional healthcare systems are plagued by inefficiencies and opaque pricing structures, leaving consumers often feeling lost and frustrated. Get the Full Story Complete the form...

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Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
February 29, 2024  |  ResTech

With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant...

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35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
February 14, 2024  |  Retail

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations...

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Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
January 31, 2024  |  Loyalty & Rewards

When it comes to rewards preferences, older generations tend to want to receive perks for their grocery and restaurant spending, but they don’t necessarily want...

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Temu Gains Following Among Older eCommerce Shoppers 
Temu Gains Following Among Older eCommerce Shoppers 
January 23, 2024  |  eCommerce

Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Get the Full Story Complete...

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