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Baby Boomers

Older Americans Help Drive Consumer Spending Power
Older Americans Help Drive Consumer Spending Power
October 08, 2023  |  Consumer Insights

America has the highest percentage of older people in at least a century. And that fact, The Wall Street Journal reported Sunday (Oct. 8) may...

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Boomers Want a Seamless and Integrated Healthcare Experience, Minus AI
Boomers Want a Seamless and Integrated Healthcare Experience, Minus AI
October 02, 2023  |  Healthcare

Navigating a friction-filled healthcare system, not to mention the complexities of insurance coverage, can often be overwhelming, particularly for baby boomers and seniors who typically...

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Americans Would Pay $120 a Year to Have a Reliable and Smart Voice Assistant
Americans Would Pay $120 a Year to Have a Reliable and Smart Voice Assistant
September 11, 2023  |  Voice Activation

In today’s technology-driven world, smart and mobile devices have become an integral part of our lives. However, the traditional touchscreen interfaces that dominate these devices...

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Gen Z Relies More on BNPL for Small, Everyday Purchases
Gen Z Relies More on BNPL for Small, Everyday Purchases
September 06, 2023  |  Buy Now Pay Later

In today’s uncertain macroeconomic landscape, credit products have become essential for managing spending and cash flow. In “The Credit Economy: How Younger Consumers Make Credit...

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Baby Boomers Prefer Credit Card Installment Plans 2:1 Over BNPL
Baby Boomers Prefer Credit Card Installment Plans 2:1 Over BNPL
September 05, 2023  |  Consumer Finance

There’s a clear preference for credit card installment plan versus buy now, pay later (BNPL) preferences by baby boomers and seniors. Of these surveyed consumers,...

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Boomers and Seniors Keep Subscription Merchants in Business
Boomers and Seniors Keep Subscription Merchants in Business
September 01, 2023  |  Subscriptions

Despite baby boomers’ and seniors’ reputation for lagging behind other generations when it comes to digital activities and transactions, this demographic showed a modest increase in their...

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Only 41% of Baby Boomers Know Their Health Insurance Features and Benefits
Only 41% of Baby Boomers Know Their Health Insurance Features and Benefits
September 01, 2023  |  Healthcare

The complexities of insurance coverage for baby boomers and seniors can often be overwhelming, leading to confusion and difficulties in navigating a friction-filled healthcare system....

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Payments Disconnect: 80% of Billers Offer in-Person or Mail Payments While Consumers Prefer Digital
Payments Disconnect: 80% of Billers Offer in-Person or Mail Payments While Consumers Prefer Digital
August 31, 2023  |  Payment Methods

In today’s digital age, consumers have varied payment preferences when it comes to paying their bills and are increasingly looking for convenient and efficient ways...

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Boomers Barely Use BNPL, but Make Large Purchases When They Do
Boomers Barely Use BNPL, but Make Large Purchases When They Do
August 16, 2023  |  Consumer Insights

Compared to other generations, the share of baby boomers and seniors who use buy now, pay later (BNPL) options barely makes a blip. The same...

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