Baby Boomers

Baby Boomers and Seniors Make Big Gains in Online Healthcare and Digital Engagement

Baby Boomers and Seniors Make Big Gains in Online Healthcare and Digital Engagement
Baby Boomers and Seniors Make Big Gains in Online Healthcare and Digital Engagement
May 30, 2023  |  Healthcare

Among the last holdouts in healthcare’s digital shift are baby boomers and seniors, but new data shows that these groups, who previously reported high levels...

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Baby Boomers and Seniors Turn to Ready-to-Eat Meals for Cost Savings
Baby Boomers and Seniors Turn to Ready-to-Eat Meals for Cost Savings
May 25, 2023  |  Consumer Insights

Grocers and other food retailers can win the spending of older consumers by offering low-cost ready-to-eat meal options. Get the Full Story Complete the form...

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71% of Gen Z Consumers Prefer Banking via Smartphone for Security
71% of Gen Z Consumers Prefer Banking via Smartphone for Security
May 04, 2023  |  Cybersecurity

As smartphone security measures like biometrics become more advanced, more consumers feel safe conducting financial transactions via mobile, including over half of seniors and baby...

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Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
April 12, 2023  |  Consumer Insights

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
April 11, 2023  |  Retail

The beauty industry is constantly seeking out innovative ways to enhance its bottom line. Get the Full Story Complete the form to unlock this article...

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Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
April 06, 2023  |  Retail

While 2023 might be the “year of groceries” compared to consumers’ general pullback in eating out, that doesn’t mean the sector has had it easy. Manufacturer price...

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Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
February 17, 2023  |  Retail

When it comes to adopting new online grocery shopping habits, PYMNTS data reveals a dramatic gap between younger and older consumers. Get the Full Story...

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Millennials Tip at QSRs While Seniors Save Them for Full-Service
Millennials Tip at QSRs While Seniors Save Them for Full-Service
February 01, 2023  |  Consumer Insights

With generational divides in tipping practices, fast-food workers are left hoping for millennial customers. Get the Full Story Complete the form to unlock this article...

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