With businesses large and small rushing to jump onto the Beacon bandwagon, it can be hard to keep track of who, where, why and how's...
Passengers will be able to receive information and offers through Passbook.
Many mobile users believe that receiving personal messages does influence their decision on purchases, according to the survey.
The new company will focus on bringing iBeacon technology to large retailers, as well as venues and transport providers.
The annual film festival is taking advantage of one of the year's hottest tech trends by integrating iBeacon.