Merchant Innovation

Tribeca Film Festival Shows Off iBeacons to Display Offers

The annual film festival is taking advantage of one of the year’s hottest tech trends by integrating iBeacon.

The Tribeca Film Festival is taking advantage of  the iBeacon technology to support its official iOS app and at venues across New York City.

According to Mashable, iBeacons will alert app users of nearby venues, screening times and offers. Through the official TFF iOS app, a mobile device can recieve alerts when near a theater or event.

If a mobile device is near a theater, the alerts will offer easy-access to screening times. Users can even purchase tickets directly inside the app.

Users can also use the app to find out what films your friends are interested in seeing or are going to attend.

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