About 45 percent of smartphone owners would be ‘very willing’ or ‘somewhat willing’ for retailers to send messages to their smartphone, according to recent research from Voice of the Customer specialist eDigitalResearch.
Of the 1,300 smartphone owners that were surveyed, 33 percent believe that personalized messages that were sent while shopping would ‘likely’ or ‘very likely’ influence their purchase decisions.
“Apple subtly introduced iBeacon technology into the market at the end of 2013,” Derek Eccleston, Commercial Director at eDigitalResearch said. “As retailers and brands get to grips with what it is and how it works, consumer opinion demonstrates that it could potentially revolutionize the in-store and high street shopping experience.”
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