customer engagement

PYMNTS Data: Half of Consumers Would Switch Providers For Better Bill Payment Experience
PYMNTS Data: Half of Consumers Would Switch Providers For Better Bill Payment Experience
May 24, 2022  |  Consumer Payments

A little bit of digital goes a long way. A new PYMNTS survey of nearly 2,913 consumers reveals the growing importance of a digital experience...

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Mastercard Closes Acquisition of Customer Engagement Platform Dynamic Yield From McDonald’s
Mastercard Closes Acquisition of Customer Engagement Platform Dynamic Yield From McDonald’s
April 04, 2022  |  Acquisitions

Mastercard has closed its acquisition of personalized engagement platform Dynamic Yield from McDonald’s, according to a press release Monday (April 4).  The addition of the...

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Report: Four in 10​ Consumers Open to Restaurant Subscription Services
Report: Four in 10​ Consumers Open to Restaurant Subscription Services
February 22, 2022  |  Loyalty & Rewards

The restaurant subscription, an often overlooked customer engagement tool, gained popularity during the early days of the health crisis and now serves as a catalyst...

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Restaurants Compete to Make Loyalty Programs Stand Out as Consumers Join Multiple Programs
Restaurants Compete to Make Loyalty Programs Stand Out as Consumers Join Multiple Programs
January 10, 2022  |  Loyalty & Rewards

Most consumers returned to dining inside restaurants in 2021, but recently developed habits and digital preferences are determining the strength of their loyalty to their...

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Report: Two-Thirds Of Digital Shoppers Will Bolt If They Feel Unsafe Online
Report: Two-Thirds Of Digital Shoppers Will Bolt If They Feel Unsafe Online
August 04, 2021  |  Safety and Security

In The Privacy Paradox: Securing Data To Build Customer Engagement, a collaboration with Very Good Security, PYMNTS examines the role of personally identifiable information (PII)...

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Brightloom CEO Says Smart Segmentation Can Boost Restaurants’ ‘Most Important KPI’
Brightloom CEO Says Smart Segmentation Can Boost Restaurants’ ‘Most Important KPI’
July 15, 2021  |  Restaurant innovation

For all restaurants, recovery from the devastating effects of the COVID-19 pandemic has been an uphill battle. However, not every restaurant’s hill has been equally...

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Deep Dive: How The Pandemic Is Driving Opportunities In QSR Ordering, Payments And Rewards Programs
Deep Dive: How The Pandemic Is Driving Opportunities In QSR Ordering, Payments And Rewards Programs
February 18, 2021  |  Restaurant innovation

The pandemic, for all its devastation of the restaurant industry this past year, has not ruled out opportunities for business growth in at least a few areas: It...

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Why MIXT Is Leaning On Loyalty To Navigate Pandemic-Induced Challenges
Why MIXT Is Leaning On Loyalty To Navigate Pandemic-Induced Challenges
February 17, 2021  |  Restaurant innovation

The restaurant and QSR space has battled pandemic-related attrition over the last 10 months, with many forced to shutter hard-hit locations. In the latest Order...

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MIXT CEO: Rewards Data Unlocks New Sales Opportunities For Restaurants
MIXT CEO: Rewards Data Unlocks New Sales Opportunities For Restaurants
February 16, 2021  |  Restaurant innovation

The pandemic continues to challenge restaurant operations, with revenues falling more than 12 percent in the United States to $239 billion since the onset of...

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