direct-to-consumer

Winc Sinks Into Bankruptcy as Taste for Wine Subscriptions Sours
Winc Sinks Into Bankruptcy as Taste for Wine Subscriptions Sours
December 04, 2022  |  Subscription Commerce

You might have thought that an online wine club would be impervious to consumers’ belt-tightening. News came last week that Winc filed for Chapter 11...

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D2C Sticker Brand Leverages Printing Business Email List to Launch Hot Sauce
D2C Sticker Brand Leverages Printing Business Email List to Launch Hot Sauce
November 21, 2022  |  eCommerce

As direct-to-consumer (D2C) brands compete to win consumers’ attention and to secure their loyalty, the custom printing site Sticker Mule has expanded to a new...

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D2C Chocolate Brand Awake Builds eCommerce Sales From in-Store Placements
D2C Chocolate Brand Awake Builds eCommerce Sales From in-Store Placements
October 31, 2022  |  Retail

While many emerging brands start out direct-to-consumer (D2C), given the lower barrier of entry to the channel, and then use their eCommerce popularity to sell...

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Alcohol Brands Mull D2C Conversion to Regain Control of Customer Data
Alcohol Brands Mull D2C Conversion to Regain Control of Customer Data
October 26, 2022  |  eCommerce

As alcohol brands expand their presence on third-party marketplaces such as Drizly, many are coming up against the issues that restaurants have been facing with...

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D2C Brands Have the Smoothest Checkout and the Sales to Show for It
D2C Brands Have the Smoothest Checkout and the Sales to Show for It
October 25, 2022  |  eCommerce

Relative to other kinds of eCommerce merchants, direct-to-consumer (D2C) brands are providing the most user-friendly checkout experiences, a key competitive advantage when it comes to...

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Women’s Sneaker Startup Hilma Takes On Nike With Word-of-Mouth Campaign
Women’s Sneaker Startup Hilma Takes On Nike With Word-of-Mouth Campaign
October 06, 2022  |  eCommerce

She wasn’t an athlete or even a casual runner. She didn’t burn with the ambition to form her own company. She was looking for personal...

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Energy Drinks Test Direct-to-Consumer Route to Sharpen Customer Insights
Energy Drinks Test Direct-to-Consumer Route to Sharpen Customer Insights
September 30, 2022  |  eCommerce

As new food and beverage brands hit the market, those that gather the most information about consumer reactions and desires early on have the best...

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Nike Promises ‘Decisive Action’ on Inventory, More Investment in D2C
Nike Promises ‘Decisive Action’ on Inventory, More Investment in D2C
September 30, 2022  |  Retail

“We face a new degree of complexity,” Nike CFO Matthew Friend told analysts Thursday, in the wake of the athletic shoe, apparel and equipment maker’s...

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Consumers Trade Restaurant Meals for Upscale Brands at Home
Consumers Trade Restaurant Meals for Upscale Brands at Home
September 27, 2022  |  Consumer Insights

As food prices rise, many consumers are eating at home more often, offering premium consumer packaged goods (CPG) brands the chance to attract new customers....

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