direct-to-consumer

Birkenstock May Struggle to Find Footing in Rocky IPO Market

Birkenstock May Struggle to Find Footing in Rocky IPO Market
Birkenstock May Struggle to Find Footing in Rocky IPO Market
October 05, 2023  |  IPO

Birkenstock may need a bigger toe-hold in the direct-to-consumer market before it goes public. That’s according to a Thursday (Oct. 5) report by Reuters, citing comments from...

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Brands Realize They Can’t Go It Alone, Overhaul D2C Focus 
Brands Realize They Can’t Go It Alone, Overhaul D2C Focus 
July 11, 2023  |  Retail

The direct-to-consumer (D2C) playbook really had a moment. It even had staying power through the pandemic as it provided brands with a way to reach...

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Macro Challenges Spur Digital Healthcare Pivot to B2B 
Macro Challenges Spur Digital Healthcare Pivot to B2B 
July 10, 2023  |  Healthcare

Direct-to-consumer (D2C) platforms emerged as an early winner of the business landscape’s digitization.  From consumer goods to healthcare, D2C platforms and their transformative go-to-market strategies...

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Levi’s Cuts Prices as Consumers Cut Spending  
Levi’s Cuts Prices as Consumers Cut Spending  
July 10, 2023  |  Retail

The story of consumer cutbacks on discretionary items, like apparel and beauty products, continues. But a new narrative is starting to emerge, as brands and...

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Constellation Brand Sees D2C eCommerce Sales Rise 40%+
Constellation Brand Sees D2C eCommerce Sales Rise 40%+
June 30, 2023  |  eCommerce

Consumers are increasingly turning to digital channels to purchase alcohol, as Constellation Brands observes, but eCommerce in the industry has a long way to go....

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Skims Plans Global Expansion With Inaugural Flagship Stores Amid Retail Challenges 
Skims Plans Global Expansion With Inaugural Flagship Stores Amid Retail Challenges 
June 29, 2023  |  Retail

Skims, a brand created by Kim Kardashian that specializes in underwear, loungewear and shapewear, is gearing up to establish its inaugural permanent stores in the...

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Blue Apron Shares Jump on FreshRealm Deal and Focus on D2C Growth
Blue Apron Shares Jump on FreshRealm Deal and Focus on D2C Growth
June 09, 2023  |  Subscriptions

Meal kit provider Blue Apron shares jumped Friday (June 9) on news of its shift to an asset-light model. The shares jumped as much as 71% in...

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FIGS CFO Offers Advice on Navigating Volatile Times: Manage What You Can Control
FIGS CFO Offers Advice on Navigating Volatile Times: Manage What You Can Control
June 06, 2023  |  CFO

Amid today’s hostile macroclimate, the CFO role has taken on increased importance. Daniella Turenshine, chief financial officer at direct-to-consumer (DTC) healthcare apparel and lifestyle brand FIGS,...

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