Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

(source: en.wikipedia.org)

Gen Z Shoppers Knowingly Buy Fakes to Save Money
Gen Z Shoppers Knowingly Buy Fakes to Save Money
April 27, 2023  |  Retail

Knowingly buying fakes is taking hold as a cost-cutting trend among younger shoppers. As the high price of luxury goods presents a barrier to purchase...

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Who Waits 7 Weeks for a Personalized Hairbrush? Apparently BaubleBar Customers
Who Waits 7 Weeks for a Personalized Hairbrush? Apparently BaubleBar Customers
April 27, 2023  |  Retail

BaubleBar has made an entire business around customization, initially with jewelry and later expanding to phone cases. While this may appear to be a niche...

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Bank Financial Advice Could Win Gen Z, Millennial Loyalty
Bank Financial Advice Could Win Gen Z, Millennial Loyalty
April 18, 2023  |  Consumer Finance

Young consumers’ financial avoidance may represent a loyalty opportunity for banks to create novel account analytics. A Wall Street Journal article earlier this week (April 17) said...

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Millennials Shift to Grocery to Avoid Tipping Pressure at Restaurants
Millennials Shift to Grocery to Avoid Tipping Pressure at Restaurants
April 12, 2023  |  Consumer Insights

PYMNTS data finds millennials may tip more than other diners, but it’s hurting their loyalty. By the Numbers Research from PYMNTS’ study “Connected Dining: Inflationary...

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Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
April 12, 2023  |  Economy

The next installment of PYMNTS’ mini-series focused on consumer spending patterns takes a look at the restaurant sector. Restaurants can appreciate that diners haven’t entirely...

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Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
April 12, 2023  |  Consumer Insights

As the business world looks for new ways to court millennials and Gen Z, baby boomers get somewhat overlooked, and that’s a missed opportunity given...

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Technology and Behavioral Changes Needed to Cut Paper Out of Healthcare
Technology and Behavioral Changes Needed to Cut Paper Out of Healthcare
April 10, 2023  |  Healthcare

There’s a high probability that even the most digitally savvy consumers still receive an explanation of benefits (EOB) letter between actual bills for medical services...

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Why Two-Thirds of Millennials Just Love Their Digital Wallets
Why Two-Thirds of Millennials Just Love Their Digital Wallets
April 09, 2023  |  Mobile Wallets

Millennials, born between 1981 and 1996, are the youngest entire generation who have fully reached adulthood. As well, they are the first of what we...

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Nearly Half of US Consumers Use Digital for Travel, Healthcare and Smart Home Tech Activities
Nearly Half of US Consumers Use Digital for Travel, Healthcare and Smart Home Tech Activities
April 04, 2023  |  Connected Economy

The connected economy expands with each new activity consumers perform via digital means, and those are increasing, as the average consumer now engages in 28...

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